Educational goals
Textile Marketing is an undergraduate study programme which uniquely couples the field of textile and clothing materials and technologies with marketing skills. The course aims to train university-educated experts who have an understanding of the specific properties, proper functions and quality assessment of textile products while being aware of the related principles concerning customer relations (consumer protection, correct marking etc.) and also the rules of marketing and business negotiations. The course will provide students not only with theoretical and practical knowledge on this level, but also with sufficient flexibility, an ability to communicate about industry-specific topics in English, an understanding of technical fields and a set of what is comprehensively referred to as soft skills.
Profile of the graduate
The course will provide graduates with a knowledge of textile materials and textile technology basics, focusing on textile merchandise expertise and textile marketing. Their skills will be targeted primarily towards end-user textile products which they will be able to identify, properly classify their composition, define the way of production, specify the purpose and way of application and assess their quality. This knowledge covers a wide range of textile products including garments and technical, medical, interior and clothing products. They will be able to apply the marketing methods and processes necessary to launch textile products. They will have an ability to design and analyse textile product surveys and apply them to products from other fields. The course will also include other related skills such as the basic principles of management and communication skills to enhance the flexibility and job opportunities of graduates from the Faculty of Textile Engineering. The structured concept of the course will allow graduates to continue their studies in master’s degree programmes or start a career.
Information
- Study programme
- Textile Marketing (B0414A270002)
- Faculty of
- FT
- Type of study
- Bachelor
- Form of study
- Full-time
- Length of study
- 3
- Awarded degree
- Bc.
- Language
- English
- Education area
- Economics, Mechanical Engineering and Materials
Courses of Textilní marketing programme
1. semester
- High-functional Textiles (compulsory)
- Mathematics 1 (compulsory)
- Physics (compulsory)
- Textile Fibres (compulsory)
- Textile technology 1 (compulsory)
2. semester
- Computer Application in Office Work (compulsory)
- Chemistry for Textiles (compulsory)
- Mathematics 2 (compulsory)
- Praxis 1 (compulsory)
- Sociology (compulsory)
- Sports and physical activities 1 (compulsory)
- Textile Technology II. (compulsory)
3. semester
- Clothing Technology (compulsory optional)
- Data Treatment (compulsory)
- Introduction to Mechanics (compulsory)
- Knowledge of Textile Goods 1 (compulsory)
- Marketing (compulsory)
- Sports and physical activities 2 (compulsory)
- Technical and Scientific Communication (compulsory)
- Textile Technology (compulsory optional)
4. semester
- Basic Principles of Textile Structure (compulsory)
- Business project (compulsory optional)
- Clothing Production (compulsory)
- Knowledge of Textile Goods 2 (compulsory)
- Praxis 2 (compulsory)
- Textile nanomaterials (compulsory)
- Textile Testing (compulsory)
5. semester
- Bachelor Thesis 1 (compulsory)
- Certification inTextiles (compulsory)
- Knowledge of Textile Goods 3 (compulsory)
- Marketing Research in Textile industry (compulsory)
- Praxis 3 (compulsory)
6. semester
- Bachelor Thesis 2 (compulsory)
- Evaluation of Textile Comfort (compulsory)
- Strategic Marketing (compulsory)
- Strategy of Textile Goods Sale (compulsory)
- Textile Maintenance (compulsory)
Courses without specified study plan
- Aesthetics (compulsory optional)
- Business Economics (compulsory optional)
- Corporate communication (compulsory optional)
- Expert Discourse (compulsory)
- History of Textile II (compulsory optional)
- Introduction to Management (compulsory optional)
- Knitting (compulsory optional)
- Language – English (compulsory optional)
- Nonwovens Manufacture (compulsory optional)
- Spinning (compulsory optional)
- Textile Finishing (compulsory optional)
- Textile Stylistics (compulsory optional)
- Weaving (compulsory optional)
Admission procedure
Requirements: school-leaving certificate and succsessful entrance proceeding
More about the admission process
More details
Contact: Bajzík Vladimír, doc. Ing. Ph.D., vladimir.bajzik@tul.cz